Rihanna Yigaragaje mu Myambarire Idasanzwe Yambaye ‘Echarpe’ i Los Angeles

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Umuhanzikazi w’icyamamare ku Isi Rihanna, amazina ye nyakuri akaba Robyn Rihanna Fenty, yongeye kuvugisha benshi ku mbuga nkoranyambaga no mu bitangazamakuru mpuzamahanga, nyuma yo kugaragara mu mihanda ya Los Angeles yambaye imyambarire idasanzwe irimo ‘echarpe’ akenyeye mu buryo bwatunguye benshi.

Rihanna usanzwe azwiho gutanga umurongo w’imyambarire (fashion icon), yafotowe ari mu gace ka Beverly Hills, yambaye t-shirt nini y’umweru, akenyeye ‘echarpe’ ifite imirongo itukura, ubururu, umuhondo n’andi mabara agaragara cyane. Uburyo yari ayikenyeye bwatumye benshi bibaza niba imyambarire isanzwe imenyerewe mu buzima bwo mu rugo mu bihugu bya Afurika itangiye kwinjira mu myambarire igezweho ku rwego mpuzamahanga.

Mu muco nyarwanda no mu bindi bihugu byinshi bya Afurika, kwikenyera umwenda woroshye uzwi nka ‘echarpe’ cyangwa ‘kitenge’ ni ibintu bisanzwe, cyane cyane mu buzima bwa buri munsi bw’abagore. Ukoreshwa mu gihe cyo gukora amasuku, guteka, konsa umwana cyangwa kuruhuka mu rugo. Ariko kuba icyamamare nka Rihanna ayigaragaje mu muhanda wo mu mujyi wa Los Angeles, byahinduye imyumvire ya benshi kuri uyu mwambaro.

Si ‘echarpe’ gusa yari yambaye. Rihanna yari afite agakapu ka Fendi Vintage, ikirango kizwi cyane mu myambarire ihenze ku Isi, agaragaza ko yahujije umwambaro usanzwe wifashishwa mu buzima bwa buri munsi n’ibikoresho by’akataraboneka mu myambarire y’abakire. Yari yambaye kandi inkweto z’umweru za ‘Jelly sandals’ zakozwe ku bufatanye bwe n’inzu y’imyambarire ya Puma, agaragaza ko akomeje guteza imbere ibikorwa bye by’ubucuruzi no gushyira imbere ibirango bye.

Ku maso yari yambaye amadarubindi ya ‘cat-eye’ azwiho gukundwa n’abagore benshi bakunda imyambarire ya kera (retro style), ndetse mu ijosi yari yambaye imirimbo ya zahabu irimo n’ikirango cya “R” cya Renato Cipullo, umwe mu bashushanya imirimbo bakomeye bakunzwe n’ibyamamare byo ku Isi.

Rihanna yagaragaye muri iyi myambarire mu gihe atwite umwana wa gatatu, ibintu byatumye abakunzi be bavuga ko akomeje kwerekana ko no mu gihe cyo gutwita umugore ashobora gukomeza kuba mwiza kandi akihagazeho mu bijyanye n’imyambarire. Si ubwa mbere uyu muhanzikazi agaragaje ko gutwita atari inzitizi ku guhanga udushya mu myambarire.

Mu bihe byashize, Rihanna yigeze kugaragara yambaye imyenda yo kurarana (pajama) ayihindura imyambaro yo gusohokana, yambara ‘hoodies’ zigaragaza inda ye, ipantalo za ‘denim’ zaciwe mu buryo budasanzwe ndetse n’indi myambaro ivugisha benshi. Uko yambara kenshi biba bitandukanye n’ibisanzwe, ariko nyuma bigahinduka umwambaro ugezweho abandi bakurikiza.

Iyi myambarire ya ‘echarpe’ si we wenyine wayigaragaje muri iyi mpeshyi iri kugana ku musozo. Ibindi byamamare birimo Kylie Jenner byagaragaye biyambaye mu rugendo rwabereye muri Tuscany mu Butaliyani. Jennifer Lawrence na we yagaragaye ayikenyeye i New York, mu gihe Alexa Chung yayigaragaje i Londres. Ndetse n’abanditsi b’ikinyamakuru Vogue mu bihugu bitandukanye bagaragaje ko uyu mwambaro uri mu biharawe cyane muri iyi mpeshyi.

Ibi byose bigaragaza uko imyambarire ishobora guhinduka bitewe n’uwambaye ikintu runaka, cyane cyane iyo ari icyamamare gifite ijambo rikomeye ku Isi. Iyo Rihanna agaragaye yambaye ikintu, ntibifata igihe kinini ngo abashushanya imideli, amaduka y’imyenda n’abakunzi ba fashion batangire kugikurikiza.

Rihanna si umuhanzi gusa, ahubwo ni n’umushoramari ukomeye. Yashinze ibikorwa birimo Fenty Beauty na Savage X Fenty, ibirango byamamaye ku rwego mpuzamahanga. Uru ruhare rwe mu myambarire n’ubwiza (beauty industry) rutuma buri mwambaro yambara uhabwa agaciro kihariye.

Abasesenguzi mu myambarire bavuga ko Rihanna ashobora kuba ari gutanga ubutumwa bw’uko imyambaro ifite inkomoko mu mico itandukanye ishobora kwinjira mu rwego rwo hejuru rw’imideli (high fashion). Kuba ‘echarpe’ ikoreshwa cyane mu buzima bwa buri munsi mu bihugu bya Afurika, none ikaba iri kugaragara mu mihanda ya Los Angeles no mu birori bikomeye, ni ikimenyetso cy’uko imico itandukanye iri guhabwa agaciro ku ruhando mpuzamahanga.

Hari abavuga ko imyambarire ya Rihanna ishobora kuba ituma abakobwa benshi bo muri Afurika bumva bishimiye umuco wabo, bakabona ko ibyo basanzwe bambara mu buzima bwa buri munsi bishobora no kuba imideli ku rwego rwo hejuru. Ni uburyo bwo guhuza imico no kuyigeza ku rwego mpuzamahanga binyuze mu byamamare.

Nubwo hari abagiye bagira ibitekerezo bitandukanye ku myambarire ye, abenshi bashima ubutwari bwe bwo kutitinya no kwambara ibyo ashaka, atitaye ku bitekerezo by’abandi. Uko kwigirira icyizere ni kimwe mu bintu byamugize icyitegererezo ku bakobwa n’abagore benshi ku Isi.

Muri rusange, kugaragara kwa Rihanna yambaye ‘echarpe’ i Beverly Hills si inkuru y’imyambarire gusa, ahubwo ni inkuru igaragaza uko imico itandukanye ishobora guhura, igahuza isi mu buryo budasanzwe. Ni urugero rw’uko imyambarire ishobora kuba ururimi ruhuza abantu, igahindura ibisanzwe ikabigira ibidasanzwe.

Rihanna akomeje kugaragaza ko ari umwe mu bagore bafite ijambo rikomeye mu myidagaduro no mu myambarire ku Isi. Uko yambara, uko avugisha benshi ndetse n’uburyo ahindura ibisanzwe bikaba ibigezweho, byose bituma akomeza kuba ku isonga mu byamamare bigira uruhare rukomeye mu guhindura isi ya fashion.